Patricia is currently working at Kinnami Software Corporation as a Chief Marketing Officer.

She is an expert in marketing for emerging high-tech companies. She specializes in marketing strategy for solving the complex marketing challenges of business-to-business, technology-centric companies. Friar has led marketing strategy and operations for ten early-stage companies and three turn-around companies, which resulted in six successful acquisitions and one IPO.

Friar has worked with a broad range of hardware and software technology solutions including: technologies essential to the commercialization of the Internet, InfiniBand management software, the first dual-core servers, embedded databases, integration software, hybrid storage, RDX Storage, and data protection software.